AI-Powered Ad Analytics

Our mobile ad analytics platform leverages real-time AI to dissect campaign performance across diverse ad networks. Granular audience insights reveal user motivations, enabling laser-sharp targeting and budget optimization. Advanced attribution models illuminate true conversion drivers, maximizing ROI and fueling data-driven growth for your mobile app.

Our Core Features

Demystify Users

Break free from last-click models. Go beyond the final tap with sophisticated algorithms that credit each touchpoint along the user's path to conversion, from initial ad impression to in-app purchase. Segment your audience into meaningful groups based on demographics, interests, and behavioral patterns. Drill down to understand how different cohorts interact with your ads and the app, allowing you to tailor messaging and creatives for hyper-relevance.

Laser Focus Targeting

Leverage AI and machine learning to identify high-value user segments with a greater propensity to convert. Hone your targeting to reach the right people at the right time, maximizing campaign efficiency and minimizing wasted spend. Expand your reach by identifying new users who share similar characteristics with your existing high-performing segments. Lookalike audiences tap into the power of existing data to unlock fresh pools of potential customers.

Optimize Performance

Don't guess, test! Experiment with different ad creatives, messaging, and targeting strategies to see what resonates best with your audience. A/B testing takes the guesswork out of optimization, ensuring you deliver the most impactful ad experiences. Keep your finger on the pulse of your campaigns with live dashboards and detailed reports. Track key metrics like impressions, clicks, conversions, and ROI in real-time, allowing for instant adjustments and course corrections.

Granular Insights

Identify bottlenecks and drop-off points in your user acquisition funnel. Understand where users are falling off and why, allowing you to optimize the user experience and improve conversion rates. Go beyond pre-built reports and craft custom dashboards that focus on the metrics that matter most to you. Gain granular insights into specific campaign elements, user segments, or any other data point that fuels your optimization strategies.

About What We Do & Who We Are

Lookalike Audiences

Unlock fresh pools of customers

Granular Segmentation

Identify hidden patterns and trends

Cohort Analysis

Segment your audience

Funnel Analysis

Identify drop-off points

Multi Touch Attribution

From initial ad to purchase

Churn Analysis

User lifetime value (LTV)

Attribution Modeling

Last-click, first-click, and linear

AI-Powered Insights

Identify ads most likely to convert

Fraud Detection

Identify fraudulent activity

Fraud Prevention

Protect campaigns from fraud

Powered by AI-driven attribution modeling and granular ad performance insights, our mobile advertising analytics platform empowers marketers to optimize campaign ROI. By dissecting user journeys across diverse channels, it pinpoints high-converting audiences and reveals hidden conversion opportunities, enabling laser-focused campaign adjustments for maximum impact. This data-driven approach unlocks true mobile advertising mastery, driving sustainable growth and exceeding marketing goals.

Additional Services

Sedqa: Your AI-Powered Advertising Analytics Agency

Sedqa Analytics: Unveiling the Technical Orchestra of Mobile Advertising Mastery

Sedqa Analytics isn't just a mobile advertising analytics platform; it's a symphony of cutting-edge technologies orchestrated to empower your marketing magic. Let's dive into the technical heart of the platform and explore the services that make Sedqa a maestro of mobile campaign success:

1. Attribution & Measurement:

  • Advanced Multi-Touch Models: Go beyond basic attribution. Sedqa utilizes Markov chain and probabilistic models to precisely attribute conversions across every user touchpoint, from ad impressions to post-install actions.
  • Granular Click-Level Analysis: Sedqa dissects every user interaction with your ads, including swipes, taps, and video views, revealing hidden conversion triggers and user engagement patterns.
  • Dynamic Cohort Segmentation: Create dynamic user groups based on real-time behavior, demographics, and app usage. Track their performance and segment-specific campaign effectiveness for laser-focused optimization.

2. Campaign Optimization & Targeting:

  • AI-Powered A/B Testing & Experimentation: Unleash the power of AI to identify winning ad creatives, targeting parameters, and bidding strategies through automated and optimized A/B testing.
  • Real-Time Bid Optimization: Sedqa's algorithms analyze campaign performance in real-time, automatically adjusting bids and targeting to maximize ROI and capitalize on fleeting conversion opportunities.
  • Hyper-Precise Audience Targeting: Go beyond basic demographics. Sedqa's contextual targeting uses natural language processing to understand app store descriptions and user reviews, allowing you to reach users based on relevant app usage and interests.

3. Fraud Prevention & Security:

  • Multi-layered Fraud Detection: Sedqa employs a multi-pronged approach to combat click spam and bot traffic, including device fingerprinting, click velocity analysis, and behavioral profiling.
  • Advanced Geo-fencing & Location Targeting: Define precise geographic boundaries for ad display, ensuring your budget reaches users within your target locations and preventing wasted impressions.
  • Industry-Leading Viewability Measurement: Sedqa utilizes advanced verification techniques to guarantee your ads are seen by real users, not bots or hidden placements, delivering true value for every impression.

4. Reporting & Insights:

  • Fully Customizable Dashboards: Craft your own data story. Sedqa's customizable dashboards allow you to visually track key metrics, KPIs, and trends in real-time, tailored to your specific campaign goals.
  • AI-Powered Insights & Predictive Analytics: Sedqa doesn't just report data; it analyzes it. Receive AI-driven insights and predictions on future campaign performance, allowing you to proactively optimize and stay ahead of the curve.
  • Seamless Data Export & Integration: Export your data in various formats for deep dives in your preferred BI tools or data warehouses. Sedqa integrates seamlessly with popular marketing platforms for a holistic view of your marketing ecosystem.

5. Sedqa Advantage:

  • Scalability & Flexibility: Sedqa scales with your needs, effortlessly accommodating growing campaigns and evolving marketing strategies.
  • Dedicated Customer Support: Get the support you deserve. Sedqa boasts a team of data and marketing experts ready to help you unlock the platform's full potential.
  • Cutting-Edge Innovation: Sedqa is constantly evolving, integrating the latest technologies and trends to ensure your campaigns stay ahead of the curve.

Sedqa Analytics is more than just a platform; it's your reliable partner in the ever-changing world of mobile advertising. With its technical prowess and commitment to your success, Sedqa helps you orchestrate campaigns that resonate with users, maximize ROI, and achieve your marketing goals with pinpoint precision. So, raise the curtain on your mobile advertising masterpiece with Sedqa Analytics as your conductor.

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